Get to know us
Mindlos was born in Cape Town — a city where style, rhythm, and identity collide every day on the streets. We create clothing with the same energy: raw, honest, and rooted in culture. Every drop is limited, intentional, and crafted to move with you.
We don’t chase trends. We build stories.
We honour African craft while pushing global streetwear forward.
Each piece comes with digital authentication, proving its origin and protecting the creativity behind it.
Mindlos is more than a brand — it’s a movement shaped by the people who wear it, the artisans who make it, and the culture that inspires it.
Welcome. Step into the story.
Our mission
Our mission is to build a streetwear movement that elevates African creativity, protects authenticity, and connects culture to the future. We design with purpose, craft with intention, and use technology to ensure every piece carries a real story — from the hands that made it to the person who wears it.
Mindlos exists to:
Celebrate African identity through modern streetwear
Create opportunities for artisans and local makers
Use digital tools to secure authenticity and fight counterfeits
Produce limited drops that hold long-term cultural value
Build a global community that owns a piece of the movement
We are shaping a new era of fashion where culture leads, technology protects, and creativity gets the respect it deserves.
Our vision
Our vision is to build a global African streetwear powerhouse — a brand that stands with the world’s best while staying rooted in the culture that shaped us. We see Mindlos as more than clothing: it’s an ecosystem for creators, artisans, and communities to grow, earn, and express themselves without limits.
We aim to:
Position African streetwear on the world stage with true authenticity
Build a sustainable supply chain that empowers local makers
Use blockchain to create transparent, trusted fashion
Create limited collections that retain cultural and collectible value
Grow Mindlos into a lifestyle movement — from clothing to experiences, retail, digital goods, and community ownership
Our vision is a future where African creativity isn’t just seen — it leads.
Our team
Our strength lies in our individuality. Set up by Esther Bryce, the team strives to bring in the best talent in various fields, from architecture to interior design and sales.
Amandla Kasa
Founder / CREATIVE DIRECTOR